JAMES AVIAZ
SENIOR COPYWRITER & MESSAGING LEAD
Formerly in-house at Spotify and Uber in New York.
Independent narrative, messaging and copy work with Spotify for Artists, Heidi and Pilot.
Based in Melbourne and working with clients globally.
SELECTED CLIENTS & EXPERIENCE
In-House & Agency
Spotify
Uber
Huge — Tinder
Anomaly — Budweiser, Marriott
Alldayeveryday — Amex, Airbnb
Independent Clients
Spotify for Artists
Heidi
Pilot
Origin Financial
Sydney Opera House
Agency Collaborations
Afterpay
Honey Insurance
Certn
Amp Human
SPOTIFY FOR ARTISTS
Take Your Fans Further
Independent Client · Messaging & Campaign Platform
Created Take Your Fans Further, the messaging and campaign platform for Spotify for Artists’ fan development tools, making their value clearer to artists and industry partners.
HEIDI
By Your Side
Independent Client · Brand Messaging & Verbal Identity
Shaped Heidi’s brand language as the company expanded from medical scribe to AI care platform, clarifying its position, message hierarchy and voice.
Testimonial
“James played a key role in shaping how Heidi presents itself to the market. His work helped clarify our position and how we talk about the product and the category.”
— Leah Mahtani, former CMO, Heidi
PILOT
Level Up Your Health
Independent Client · Verbal Identity
Built Pilot’s verbal identity around long-term self-improvement, helping the brand move beyond symptom-first health marketing.
Recognition
AGDA Awards (Finalist)
SPOTIFY
A Decade Wrapped
In-House · Campaign
Wrote across Spotify’s A Decade Wrapped campaign, translating 10 years of listening data into culturally specific creative across cities, artists and audience behaviours.
Recognition
One Show Gold, ADC Silver, Webby Winner
SPOTIFY
Wrapped for Artists
In-House · Digital Experience
Developed data stories and wrote copy for Spotify for Artists’ Wrapped experience, turning annual performance data into a clear, personal and celebratory product story for artists.
Recognition
ADC Gold, One Show Bronze
AIRBNB
#NotYetTrending
Agency · Campaign Platform
Conceived #NotYetTrending and led its development into a campaign platform around under-the-radar travel destinations before they became mainstream.
Recognition
Shorty Awards Bronze
