World-class copywriting for your big idea.

15+ years shaping voice and brand messaging for the best in the world — and now yours.

Meet James — strategic copywriter for ambitious brands.

Hi, I’m James Aviaz — a Melbourne-based copywriter and messaging specialist.

I work with startups, agencies, and anyone building something ambitious. I’ve been doing this for 15+ years — including in-house stints at Spotify and Uber.

In short: world-class work, fast turnaround, zero drama.

But enough about me…

Now, who are you?

Now, who are you?

You work at a VC-backed startup or scale-up and need someone to clear up and craft launch messaging, fast.

→ Right this way, please.

You work at an agency or in-house creative team and need help with a verbal identity and key messaging brief.

→ I have just the day rate for you.

You’re founding a business and need help with a couple of very important things (pitch deck, homepage).

→ I speak ‘minimum viable’ too.

VC-Backed Startups & Scale-Ups

You: Founder, brand lead, or PMM at a Series A–C consumer brand.

Challenge: You’re gearing up for a major launch — or just had one — and your message isn’t quite landing. You need sharp, strategic copy to cut through.

Me: I run a consultancy called Modern English. I offer flat-fee, quick-turn projects to bring clarity to your messaging — and write the copy that launches, scales, and resonates.

Fees: Flat-fee, scope dependent.

Clients: Spotify, Linktree, Pilot

Agencies & In-House Creative Teams

You: Creative or strategy lead at an agency or in-house brand team.

Challenge: The strategy’s sharp. The visuals are strong. But the words aren’t there yet.

Me: I’m a senior copywriter with experience across big agencies and boutique studios. I craft verbal identity — naming, voice, and key messaging — that fits seamlessly into the creative process.

Fees: Premium day rate.

Clients: Sydney Opera House, Bullfrog

Early-Stage Founders

You: Pre-seed or seed-stage founder building something ambitious.

Challenge: You need writing that counts — pitch decks, one-pagers, landing pages, investor updates. The must-have assets.

Me: I’ve worked inside early-stage startups, so I get the pressure, pivots, and pace. I’ll help you say more with less — clearly, confidently, and in your voice.

Fees: Fixed price per asset.

Clients: Sesimi, Cartisan, Fledge

Need world-class words? Get in touch.